Selected proof Ivan Boban · Split, Croatia
Accepting Q4 2026 projectsSystems, growth and imagery for businesses that want to run well.
Websites and business systems, marketing leadership, and commercial photography. Based in Split, working with businesses in Croatia and abroad.
Selected proof Three lanes
Pick the one closest to what you need.
Each has its own work, prices and short enquiry form.
Systems & Platforms
Websites, email, internal tools and operating systems
For businesses whose website, email or back office has fallen behind the business. Fixed-scope installs, a care retainer, and a paid diagnostic when the problem is not yet clear.
Growth & Commercial
Fractional CMO and advisory
For businesses that have marketing but nobody owning it: positioning, budget, attribution and a clear route from interest to sale.
Content & Photography
Commercial, architectural, event, yacht and drone photography
For hotels, apartments, restaurants, yachts and brands that need images people trust. Content Studio covers recurring production across shoots and campaigns.
Proof
Featured work
Proof across websites, products, and commercial execution.
Web strategy, tourism campaigns, product marketing, sales support and a multi-year embedded role.
Enaviga: Building the Sales Playbook Behind a Charter-Tech Product
A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.
Summer Blues: Building Content and Paid Acquisition Around a Split Catamaran Experience
A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.
Read case study
Dentelli: Acting as an Embedded Growth Partner During a Premium Clinic's Scale-Up
A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.
Read case studyProjects & Writing
The public layer.
Most client work stays private. These are the parts that are public: essays, case studies, shipped apps and photography.
Writing
Short essays on systems, growth, operations, and why certain fixes compound while others decay.
Read the essaysCase studies
Real client work: what the business needed, what I did, and what changed.
See case studiesApps
Live App Store products that show how I think about utility, discoverability, conversion, and product packaging.
Browse the app portfolioPhotography
Commercial photography for hotels, yachts, events and brands.
View photographySelected apps
Apps and tools built for specific business jobs.
Some are on the App Store. Some lead into custom tools and internal workflows.
Abfindungsrechner 2026
See what the severance really means after tax.
It brings severance amount, tax treatment, one-fifth rule logic, social insurance impact, and settlement options into a more useful first decision tool.
Color Screen: LED Light
Your whole screen becomes the exact light you need, right now.
Use it as a stage light, photo fill light, dead-pixel and LED test, mood light, candle, party light, or night light, with 20 presets plus precise HEX input and RGB sliders when you need a specific shade.
Downloadable products
Presets, PDFs, prompt packs, and operating loops.
Preset packs, planning PDFs, AI prompt packs and repeatable routines, built from real hospitality, yacht and commercial work.
Adriatic Lightroom Presets
Clean Mediterranean colour without the crunchy overprocessed look.
A preset pack built around hard coastal daylight, warm interiors, blue-water scenes, and premium hospitality edits.
Early-release pricing by inquiry
Open productAI Case Study Prompt Pack
Turn project memory into proof-led sales material.
A structured prompt pack for turning messy project notes, screenshots, proofs, and memory into case studies people can actually buy from.
Early-release pricing by inquiry
Open productWeekly Content Operating Loop
Stop restarting content from zero every Monday.
A repeatable weekly loop for turning meetings, field notes, screenshots, deliveries, and project work into posts, website updates, newsletters, and case-study material.
Pilot release by inquiry
Open productTrack record
Clients
Dentelli Dental Clinic, Vandalshop HR, early-stage startups
Education
Silicon Castles startup school, Vienna — 7-day intensive with Stanford professors
Speaking
TZ Split, Wine VIP Event, conferences
Teaching
Economics Faculty Split — Student Entrepreneurship Incubator
Program
Nevjerojatni program (sponsored by RBA)
Mentality
Bootstrapped. No funding. Systems-first.
Next step
Not sure which lane? Send a short note.
A few lines about the business and what is getting in the way. I will tell you honestly whether I am the right person, and which route makes sense.