Selected proof Ivan Boban · Split, Croatia
Ivan Boban.
AI systems. Marketing. Photography.
I’m Ivan Boban. I build AI and business systems, take on marketing work, and photograph businesses across Croatia. Based in Split, working locally and internationally.
Selected proof Three lanes
Pick the one closest to what you need.
Three ways to work together, each with relevant examples, scope and a direct enquiry path.
AI & Business Systems
Practical AI, websites and internal tools
For businesses losing time to manual work and disconnected tools. Start with a specific workflow, define the scope, and build a system your team can use.
Marketing for Hire
Campaigns, positioning and marketing leadership
For businesses that need someone to connect the offer, content and campaigns. From a focused marketing project to an ongoing fractional CMO role.
Photography in Croatia
Hotels, apartments, restaurants, yachts and events
Commercial photographs that help people understand your place, product or experience. Explore the work, coverage and options for your shoot.
Proof
Built and running
Work you can open today.
Cosmic Production is my own event-production company; I built and run its bilingual site. The apps below it are mine too, published on the App Store.
Featured work
Proof across websites, products, and commercial execution.
Web strategy, tourism campaigns, product marketing, sales support and a multi-year embedded role.
Enaviga Boating tech, charter operations, product marketing, and sales enablement
Enaviga: Building the Sales Playbook Behind a Charter-Tech Product
A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.
Engagement Roughly three years across content production, business development, and sales support
Role Photography, market research, sales playbook development, and operational delivery
Summer Blues Tourism, day tours, visual content, and paid acquisition
Summer Blues: Building Content and Paid Acquisition Around a Split Catamaran Experience
A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.
Read case study
Dentelli Premium healthcare, brand growth, events, and marketing operations
Dentelli: Acting as an Embedded Growth Partner During a Premium Clinic's Scale-Up
A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.
Read case studyProjects & Writing
The public layer.
Most client work stays private. These are the parts that are public: essays, case studies, shipped apps and photography.
Writing
Short essays on systems, growth, operations, and why certain fixes compound while others decay.
Read the essaysCase studies
Real client work: what the business needed, what I did, and what changed.
See case studiesApps
Live App Store products that show how I think about utility, discoverability, conversion, and product packaging.
Browse the app portfolioPhotography
Commercial photography for hotels, yachts, events and brands.
View photographySelected apps
Apps and tools built for specific business jobs.
Some are on the App Store. Some lead into custom tools and internal workflows.
Built for German severance scenarios · Tax and income tool
Abfindungsrechner 2026
See what the severance really means after tax.
It brings severance amount, tax treatment, one-fifth rule logic, social insurance impact, and settlement options into a more useful first decision tool.
2026 German tax logic
1/5 Rule modelling
Any color, full brightness, instantly · Productivity and utility tool
Color Screen: LED Light
Your whole screen becomes the exact light you need, right now.
Use it as a stage light, photo fill light, dead-pixel and LED test, mood light, candle, party light, or night light, with 20 presets plus precise HEX input and RGB sliders when you need a specific shade.
20 Preset colors
HEX And RGB control
Downloadable products
A practical starting point you can use yourself.
Start with the free kit, then explore presets, planning resources and AI prompts. Each product explains what is available now and what is offered by enquiry.
Downloadable Live
Case Study Starter Kit
One project. A clear story. Claims you can check.
Turn one completed project into an evidence-backed case study draft. Free English and Croatian worksheets, prompts, CSV proof registers and JSON intake templates.
Free · no email required · version 1.0
Open product Preset pack Inquiry release
Adriatic Lightroom Presets
Clean Mediterranean colour without the crunchy overprocessed look.
A preset pack built around hard coastal daylight, warm interiors, blue-water scenes, and premium hospitality edits.
Early-release pricing by inquiry
Open product AI prompt pack Inquiry release
AI Case Study Prompt Pack
Turn project memory into proof-led sales material.
A structured prompt pack for turning messy project notes, screenshots, proofs, and memory into case studies people can actually buy from.
Early-release pricing by inquiry
Open productTrack record
Clients
Dentelli Dental Clinic, Vandalshop HR, early-stage startups
Education
Silicon Castles startup school, Vienna — 7-day intensive with Stanford professors
Speaking
TZ Split, Wine VIP Event, conferences
Teaching
Economics Faculty Split — Student Entrepreneurship Incubator
Program
Nevjerojatni program (sponsored by RBA)
Mentality
Bootstrapped. No funding. Systems-first.
Next step
Not sure which lane? Send a short note.
A few lines about the business and what is getting in the way. I will tell you honestly whether I am the right person, and which route makes sense.