Public profile
Ivan Boban
Systems builder, marketer and commercial photographer based in Split, Croatia.
My work connects the tools a business runs on, the way it reaches customers, and the images it puts into the world. Here you can explore the work, read my thinking and find the right way to collaborate.
Start here
Explore the work behind the name.
Case studies, photographs, published apps and writing provide a direct look at what I do. My professional and visual profiles are linked here too.
Writing
Where the systems thinking stays public in plain language.
Go to writingCase studies
Documented proofs of positioning shifts, growth work, and operational installs.
Go to case studiesApps
Shipped utility products that make the product and SEO layer visible.
Go to appsPhotography
The visual portfolio behind hospitality, brand, marine, and event work.
Go to photographyMethod
What I actually do
I narrow the problem before it explodes.
Most projects fail because scope inflates and assumptions go untested. I impose constraints early — budget, time, capability — and force clarity before execution begins.
I translate complexity into usable operations.
Regulations become workflows. Technical systems become interfaces a waiter can use. Abstract strategy becomes a process someone can follow without me in the room.
I stay inside until it's stable.
I don't hand off diagrams. I build, test, absorb the edge cases, and only step back when the system works under real pressure.
I carry responsibility that doesn't show up in titles.
System coherence. Failure prevention. Long-term operability. The things everyone assumes will "just work" — until they don't.
Boundaries
What I'm not
I'm not a strategist who hands you a PDF and disappears.
I'm not an executor who needs to be managed.
I'm not a consultant who sells opinions by the hour.
I install infrastructure. Then I leave.
Now
Current focus
SoftSplit
Compliance infrastructure for Croatian businesses. Fiscalization, foreign workers, regulatory workflows.
Cosmic Production
AV systems for events and venues. Installations, live production, crew coordination.
Selective installs
For businesses ready to reduce owner dependency.
Track record
Clients
Dentelli Dental Clinic, Vandalshop HR, early-stage startups
Education
Silicon Castles startup school, Vienna — 7-day intensive with Stanford professors
Speaking
TZ Split, Wine VIP Event, conferences
Teaching
Economics Faculty Split — Student Entrepreneurship Incubator
Program
Nevjerojatni program (sponsored by RBA)
Mentality
Bootstrapped. No funding. Systems-first.
Manifesto
The short version
I don't sell advice.
I don't sell strategy decks.
I don't sell motivation.
I install operational systems.
I work with businesses where things technically function — but only because one person is holding everything together.
My job is to remove that dependency.
I don't promise growth.
I promise less chaos.
If you want heroics, I'm not a fit.
If you want something that works without you being everywhere, we can talk.
Background
I've been doing this work for over a decade across domains that don't obviously connect — until you see the pattern.
Event production taught me failure modes. When a system breaks during a live event, there's no undo button.
Software taught me abstraction. How to encode judgment into defaults that prevent mistakes.
Growth work taught me incentives. Why marketing "working" often makes operations worse.
Photography taught me signal design. What to include, what to exclude, and why clarity requires exclusion.
The thread is the same: I convert chaos into something operable.
I'm based in Split, Croatia. I work primarily with Croatian SMBs dealing with real regulatory constraints and real operational pressure.
Explore the work
The concrete surfaces — short, no fluff
Email Infrastructure
Deliverability, multi-domain outreach, warmup discipline.
Web Platforms
Static or hybrid sites built for conversion and SEO.
Operational Systems
Internal tools, automations, and pipeline the team actually uses.
Fractional CMO
Marketing leadership and a growth system without a full-time hire.
Case studies
Documented client engagements and outcomes.
Photography
Commercial portfolio — event, hospitality, yacht, brand.
Writing
Shorter essays on systems, marketing, and photography operations.
Deep dive
Longer arguments — systems, pricing, availability, transformation.
Next step
Work together or start a conversation.
For a useful first conversation, tell me:
- — What your business or project needs
- — Which part of the work you want help with
- — Your timing, scope and any practical constraints
For collaborations, speaking invitations or press enquiries, include the topic, audience and proposed dates in your message.