External marketing leadership
You don't need more marketing. You need a system that makes marketing work.
You've tried agencies. You've hired marketers. You've run ads. Some of it worked for a while. None of it compounded. The problem isn't effort — it's that nobody built the infrastructure underneath.
I embed as your fractional CMO to build the growth system your marketing is missing — strategy, channel architecture, media buying, attribution, and pipeline infrastructure. Not a deck. Not a campaign. A system that runs after I leave.
A fractional CMO isn't a consultant who drops off a strategy deck. It's executive marketing leadership on a part-time basis — someone who owns the growth function, builds the systems, and stays until they work.
What's Included
Market positioning, channel selection, competitive analysis, and a prioritized 90-day plan.
Cold email, paid ads, content, referral — which channels fit your business, and how they connect.
Campaign setup, budget allocation, creative direction, and performance optimization across platforms.
Tracking infrastructure so you know what drives revenue — not vanity metrics, actual pipeline attribution.
Lead scoring, CRM configuration, handoff protocols, and automated follow-up sequences.
Data-driven review of what worked, what didn't, and what changes next. No fluff reports.
Fixed-scope projects and retainers, with clear deliverables and capacity. Prices in EUR, excluding VAT.
Growth Roadmap: one business, one funnel. I review the data you supply, we meet twice, and you get a 90-day action plan. Not included: original market research or implementation.
Fractional CMO: a 90-day initial mandate (€10,500 in total) on one agreed commercial priority. Weekly check-ins, a scorecard, prioritisation, and direction of your execution team or agencies. Up to 20 hours of my time a month. Not included: ad spend, content production, daily campaign work, or revenue guarantees.
Growth Advisory: two 45-minute calls a month, a scorecard review, and up to three written questions a week. Advice, not ownership of the result.
What's Not Included
Fractional CMO vs Agency vs Full-Time Hire
| Fractional CMO | Marketing Agency | Full-Time CMO | |
|---|---|---|---|
| Monthly cost | €3,500/month | €3K–€15K | €12K–€25K+ |
| Strategic ownership | Yes — embedded | Partial — account managed | Yes — dedicated |
| System building | Core deliverable | Rare | Depends on hire |
| Execution included | Direction + oversight | Yes — their team | Needs a team under them |
| Commitment | 90 days, then month-to-month | 6–12 month contracts | Full-time salary + equity |
| Knowledge transfer | Built into process | Stays at the agency | Stays with the person |
| Ramp-up time | 2–4 weeks | 4–8 weeks | 3–6 months |
Ready for systematic growth but not ready for a €250K+ full-time hire.
You execute well but need someone to own the growth strategy layer.
You've worked with agencies before. Some things worked. Nothing compounded. You want a system, not another vendor.
Expanding to US/EU and need someone who understands both markets.
You have budget for growth but want to build the system before hiring the team to run it.
I don't pitch credentials. I point to things I've built.
Growth work
Long engagements where I worked next to the owner on content, campaigns, reporting and sales structure. Each case study names my role in the work.
Roughly three years across content production, business development, and sales support
A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.
My role: Photography, market research, sales playbook development, and operational delivery
Read the case studyNearly four years as a flexible right-hand growth partner
A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.
My role: Content, campaigns, messaging, reporting, events, and strategic execution
Read the case studyOne full operating season of production, paid support, and reporting
A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.
My role: Visual production, campaign support, and analytics interpretation
Read the case studyThe Fractional CMO mandate is €3,500/month excluding VAT, starting with 90 days. If you are not ready for that, the Growth Roadmap is a fixed €1,500, and Growth Advisory is €1,250/month. I will tell you honestly in our first conversation whether any of them makes sense for you.
I own your growth function on a part-time basis. That means strategy, channel architecture, media buying oversight, attribution setup, and pipeline infrastructure. I don't post on social media or write blog posts — I build the system that makes all marketing activities convert.
An agency runs campaigns. I build systems. An agency keeps their knowledge internal. I document everything and hand it off. An agency optimizes their deliverables. I optimize your pipeline. The goal is a growth system your team owns — not a dependency on an external vendor.
Most engagements run 3 to 6 months. The first month is diagnostic and system design. Months 2–4 are building and testing. After that, the system should be running and your team should be operating it. I don't create dependencies — the engagement ends when the system works without me.
Yes. Media buying is part of the growth system, not a separate function. I handle campaign setup, budget allocation, creative direction, and performance optimization. Your ad spend goes through your own accounts — I manage the strategy and execution, you keep full transparency and control.
Absolutely. I often work alongside in-house marketers or agencies. My role is strategic leadership and system building — your team handles day-to-day execution. I design the plays, train the team, and make sure the infrastructure supports them.
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A Fractional CMO engagement often runs alongside one of these productized tiers. They cover the underlying infrastructure that a growth system needs to compound on.
Cold email deliverability, multi-domain outreach architecture, warmup discipline.
Static or hybrid sites built for conversion, SEO, and long-term editorial control.
Internal tools, automations, and pipeline infrastructure the team actually uses.
Send a short brief about your business and your current marketing. I will tell you honestly whether there is a clear system I can build.