Ivan Boban · Croatia / remote
I work directly with business owners on positioning, acquisition priorities and the path from enquiry to sale. Based in Croatia, working in English and Croatian.
Discuss your marketing briefYou have a real offer and people who can execute, but every channel competes for attention. I help decide what deserves effort, what the numbers actually tell us and what the next quarter should look like. You can start with a defined project before considering ongoing support.
Clarify who the offer is for, why they should choose it and which obstacles keep the right buyers from taking the next step. Translate that into a short list of commercial priorities.
Review the channels, pages and enquiry journey using the evidence you can supply. Identify where measurement is missing, where follow-up breaks and which changes should be tested first.
Define a 90-day sequence of actions, ownership and review points. Work with your internal team or existing specialists so strategy connects to work that can actually be delivered.
Use advisory for a second opinion, or a fractional CMO mandate for ongoing prioritisation and direction. Daily posting, content production and daily campaign operation require a separate scope and capacity.
Start with what you sell, your current customers, the buying cycle, available budget and who will do the work.
Use the analytics, campaign results and sales information you provide. Mark unknowns clearly and separate measurement problems from commercial problems.
Agree on the next actions, owners and measures. A roadmap is a planning engagement; implementation is contracted separately.
Your team can take the plan forward, use advisory for review or agree an ongoing leadership mandate. The next engagement depends on what you need.
Prices in EUR, excluding VAT.
€1,500
One business, one funnel. Review of the data you supply, two meetings and a 90-day action plan. Original market research and implementation are outside this scope.
€1,250/month
Two 45-minute calls per month, a scorecard review and up to three written questions per week. Advice and review; your team owns execution.
€3,500/month
A minimum 3-month mandate on one agreed commercial priority. Weekly check-ins, a scorecard and direction of your team or agencies, with up to 20 hours of my time per month. Ad spend, production and daily campaign work are excluded.
I work to a defined scope rather than an open hourly task queue. Third-party costs and additional production are agreed separately. Results depend on the offer, market, budget and execution; revenue is not guaranteed.
Read the named engagements below for the context, work and my role. They show how I have worked with businesses, not a promise of the same result for every client.
Growth work
Long engagements where I worked next to the owner on content, campaigns, reporting and sales structure. Each case study names my role in the work.
Roughly three years across content production, business development, and sales support
A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.
My role: Photography, market research, sales playbook development, and operational delivery
Read the case studyNearly four years as a flexible right-hand growth partner
A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.
My role: Content, campaigns, messaging, reporting, events, and strategic execution
Read the case studyOne full operating season of production, paid support, and reporting
A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.
My role: Visual production, campaign support, and analytics interpretation
Read the case studyYes. The Growth Roadmap is a defined project covering one business and one funnel. It gives you an action plan without requiring an ongoing CMO engagement.
Daily posting and community management are not included in the roadmap, advisory or CMO scope. If you need production, describe the deliverables and frequency in your brief so we can assess a separate scope.
Yes. A fractional CMO engagement can include setting priorities and directing your existing execution team or agencies. Roles, decision rights and reporting are agreed at the start.
Advisory gives you scheduled review and advice while you own the decisions. A fractional CMO mandate provides ongoing direction on one agreed commercial priority, with a defined monthly capacity and minimum term.
This page is for businesses looking for a marketing partner in Croatia. We can also discuss remote work in English. Market, language, time zone and required capacity are confirmed before agreeing a scope.
Share your website, what you sell, your current marketing setup and the result you are working towards. Include who can execute the plan and your budget range.
Discuss your marketing brief Explore the fractional CMO engagement →